Lionel Messi new Adidas F50i

With the extremely smooth external skin of the boot, I can play to my full potential. It allows me to make the perfect contact with the ball. It is also a fantastic colour.

Messi will be the first player to officially début the F50i football boots in an official game. He’ll be followed by a host of internationals when they feature in World Cup qualifying matches on June 6th.

Messi has also been filmed for Adidas alongside Adidas ambassador Zinedine Zidane to support the campaign.

Here’s the advert, followed by an exclusive behind the scenes film.

Lionel Messi new Adidas F50i

As if pairing Manchester United and Barcelona together to slug out the world’s biggest club football tournament wasn’t enough, it’s now officially confirmed that Lionel Messi will also be showcasing a new pair of F50i football boots to top things off.

Since we revealed months ago that the F50i was hitting the shelves this summer and following our article on the tease images being stuck on posters around London, the clued up ones amongst you (that accounts for all the Footy Boots visitors) probably guessed that Messi would be showcasing the new F50i football boots in the final.

adidas and Lionel Messi present the new F50.9

Speed, skill and flair are what's needed to keep up with the adidas F50.9 football boots, all of which Barcelona star Lionel Messi has in abundance! To honour their Argentine star adidas have created a unique design for F50.9 football boots to be released in January.

Worn by Barcelona and Argentina star player Lionel Messi

Worn by Barcelona and Argentina star player Lionel Messi, the design of the adidas F30 football boots is inspired by the adidas F50 football boots range. Incorporating innovative adidas technology the F30 football boots are a cheaper alternative to the F50 series.

adidas and Lionel Messi present the new F50 TUNiT football boot in Barcelona

Unique modularity, lightweight properties and individual style

Barcelona/Herzogenaurach, 11 February 2008 - With the support of numerous football stars, adidas today unveiled the F50 TUNiT at the Centre Conventiones International Barcelona (CCIB). Lionel Messi and other big-name stars from top European leagues built their own F50 football boots on stage from individual components. For footballers, customizing a football boot from the various individual adidas F50 TUNiT components to meet their own personal requirements now couldn’t be easier. This unique boot is the third generation of the F50 concept and features both outstanding modularity and the innovative and transparent “AllesKlar” (“All Clear”) element. Top players from all over the world will be sporting the new F50.8 TUNiT boot on the pitch from 19 February.F50 TUNiT technology Players can choose from several uppers, two different chassis, two different insoles and three stud systems.Players endorsing the F50 TUNiT include: Lionel Messi (FC Barcelona), David Villa (Valencia CF), Lukas Podolski and Bastian Schweinsteiger (FC Bayern Munich), Kevin Kuranyi (FC Schalke 04), Djibril Cissé and Samir Nasri (Olympique de Marseille), Jermain Defoe (Tottenham Hotspur), Ashley Young (Aston Villa), Christian Wilhelmsson (Bolton Wanderers), Johan Vonlanthen (Red Bull Salzburg), Andreas Ivanschitz (Panathinaikos), Diego Forlán (Atlético Madrid) and Luís Fabiano (Sevilla FC).

adidas and Lionel Messi present the new F50 TUNiT football boot in Barcelona

Unique modularity, lightweight properties and individual style

Barcelona/Herzogenaurach, 11 February 2008 - With the support of numerous football stars, adidas today unveiled the F50 TUNiT at the Centre Conventiones International Barcelona (CCIB). Lionel Messi and other big-name stars from top European leagues built their own F50 football boots on stage from individual components. For footballers, customizing a football boot from the various individual adidas F50 TUNiT components to meet their own personal requirements now couldn’t be easier. This unique boot is the third generation of the F50 concept and features both outstanding modularity and the innovative and transparent “AllesKlar” (“All Clear”) element. Top players from all over the world will be sporting the new F50.8 TUNiT boot on the pitch from 19 February.F50 TUNiT technology Players can choose from several uppers, two different chassis, two different insoles and three stud systems.Players endorsing the F50 TUNiT include: Lionel Messi (FC Barcelona), David Villa (Valencia CF), Lukas Podolski and Bastian Schweinsteiger (FC Bayern Munich), Kevin Kuranyi (FC Schalke 04), Djibril Cissé and Samir Nasri (Olympique de Marseille), Jermain Defoe (Tottenham Hotspur), Ashley Young (Aston Villa), Christian Wilhelmsson (Bolton Wanderers), Johan Vonlanthen (Red Bull Salzburg), Andreas Ivanschitz (Panathinaikos), Diego Forlán (Atlético Madrid) and Luís Fabiano (Sevilla FC).

adidas and Lionel Messi present the new F50 TUNiT football boot in Barcelona

Unique modularity, lightweight properties and individual style

Barcelona/Herzogenaurach, 11 February 2008 - With the support of numerous football stars, adidas today unveiled the F50 TUNiT at the Centre Conventiones International Barcelona (CCIB). Lionel Messi and other big-name stars from top European leagues built their own F50 football boots on stage from individual components. For footballers, customizing a football boot from the various individual adidas F50 TUNiT components to meet their own personal requirements now couldn’t be easier. This unique boot is the third generation of the F50 concept and features both outstanding modularity and the innovative and transparent “AllesKlar” (“All Clear”) element. Top players from all over the world will be sporting the new F50.8 TUNiT boot on the pitch from 19 February.F50 TUNiT technology Players can choose from several uppers, two different chassis, two different insoles and three stud systems.Players endorsing the F50 TUNiT include: Lionel Messi (FC Barcelona), David Villa (Valencia CF), Lukas Podolski and Bastian Schweinsteiger (FC Bayern Munich), Kevin Kuranyi (FC Schalke 04), Djibril Cissé and Samir Nasri (Olympique de Marseille), Jermain Defoe (Tottenham Hotspur), Ashley Young (Aston Villa), Christian Wilhelmsson (Bolton Wanderers), Johan Vonlanthen (Red Bull Salzburg), Andreas Ivanschitz (Panathinaikos), Diego Forlán (Atlético Madrid) and Luís Fabiano (Sevilla FC).

adidas and Lionel Messi present the new F50 TUNiT football boot in Barcelona

Barcelona/Herzogenaurach, 11 February 2008 - With the support of numerous football stars, adidas today unveiled the F50 TUNiT at the Centre Conventiones International Barcelona (CCIB). Lionel Messi and other big-name stars from top European leagues built their own F50 football boots on stage from individual components. For footballers, customizing a football boot from the various individual adidas F50 TUNiT components to meet their own personal requirements now couldn’t be easier. This unique boot is the third generation of the F50 concept and features both outstanding modularity and the innovative and transparent “AllesKlar” (“All Clear”) element. Top players from all over the world will be sporting the new F50.8 TUNiT boot on the pitch from 19 February.F50 TUNiT technology Players can choose from several uppers, two different chassis, two different insoles and three stud systems.Players endorsing the F50 TUNiT include: Lionel Messi (FC Barcelona), David Villa (Valencia CF), Lukas Podolski and Bastian Schweinsteiger (FC Bayern Munich), Kevin Kuranyi (FC Schalke 04), Djibril Cissé and Samir Nasri (Olympique de Marseille), Jermain Defoe (Tottenham Hotspur), Ashley Young (Aston Villa), Christian Wilhelmsson (Bolton Wanderers), Johan Vonlanthen (Red Bull Salzburg), Andreas Ivanschitz (Panathinaikos), Diego Forlán (Atlético Madrid) and Luís Fabiano (Sevilla FC).

adidas and Lionel Messi present the new F50 TUNiT football boot in Barcelona

Barcelona/Herzogenaurach, 11 February 2008 - With the support of numerous football stars, adidas today unveiled the F50 TUNiT at the Centre Conventiones International Barcelona (CCIB). Lionel Messi and other big-name stars from top European leagues built their own F50 football boots on stage from individual components. For footballers, customizing a football boot from the various individual adidas F50 TUNiT components to meet their own personal requirements now couldn’t be easier. This unique boot is the third generation of the F50 concept and features both outstanding modularity and the innovative and transparent “AllesKlar” (“All Clear”) element. Top players from all over the world will be sporting the new F50.8 TUNiT boot on the pitch from 19 February.F50 TUNiT technology Players can choose from several uppers, two different chassis, two different insoles and three stud systems.Players endorsing the F50 TUNiT include: Lionel Messi (FC Barcelona), David Villa (Valencia CF), Lukas Podolski and Bastian Schweinsteiger (FC Bayern Munich), Kevin Kuranyi (FC Schalke 04), Djibril Cissé and Samir Nasri (Olympique de Marseille), Jermain Defoe (Tottenham Hotspur), Ashley Young (Aston Villa), Christian Wilhelmsson (Bolton Wanderers), Johan Vonlanthen (Red Bull Salzburg), Andreas Ivanschitz (Panathinaikos), Diego Forlán (Atlético Madrid) and Luís Fabiano (Sevilla FC).

adidas and Lionel Messi present the new F50 TUNiT football boot in Barcelona

Barcelona/Herzogenaurach, 11 February 2008 - With the support of numerous football stars, adidas today unveiled the F50 TUNiT at the Centre Conventiones International Barcelona (CCIB). Lionel Messi and other big-name stars from top European leagues built their own F50 football boots on stage from individual components. For footballers, customizing a football boot from the various individual adidas F50 TUNiT components to meet their own personal requirements now couldn’t be easier. This unique boot is the third generation of the F50 concept and features both outstanding modularity and the innovative and transparent “AllesKlar” (“All Clear”) element. Top players from all over the world will be sporting the new F50.8 TUNiT boot on the pitch from 19 February.F50 TUNiT technology Players can choose from several uppers, two different chassis, two different insoles and three stud systems.Players endorsing the F50 TUNiT include: Lionel Messi (FC Barcelona), David Villa (Valencia CF), Lukas Podolski and Bastian Schweinsteiger (FC Bayern Munich), Kevin Kuranyi (FC Schalke 04), Djibril Cissé and Samir Nasri (Olympique de Marseille), Jermain Defoe (Tottenham Hotspur), Ashley Young (Aston Villa), Christian Wilhelmsson (Bolton Wanderers), Johan Vonlanthen (Red Bull Salzburg), Andreas Ivanschitz (Panathinaikos), Diego Forlán (Atlético Madrid) and Luís Fabiano (Sevilla FC).